G R E E L Y' S
A luxury chocolate brand that communicates quality, selectivity and ethical values. The products are unique by how they sell multiple flavours within just one bar or tube. The flavours are divided in rows for the chocolate bar and in pouches for the hot cocoa. All packaging is made from recyclable materials, including the cocoa bean shell; a wasted by-product of sourcing the cocoa bean. The packaging uses art to communicate the flavours; through the details of shape and colour.
The idea is to further the brand with an app, so that people can have complete control over what flavour combinations they want. They would also be able to create an account where they could include dietary preferences (e.g.vegan/gluten-free) or any allergies, their order would then be personalised automatically.
T H A N K YOU
