An expansion of the True Italic brand identity
(see concept : https://www.behance.net/gallery/63970921/Conceptual-Identity-True-Italic ).
- "True Italic is a s small, intimate, family-run, authentic Italian restaurant in Cape Town that brings a true Italian approach to cooking paired with traditional flavors from Emilia Romagna & Sicilian regions that combines itself with a more modern take on Italian food without compromising its authenticity."
This project included the concept and design of the food truck expansion of the brand, branding elements, as well as the packaging design for True Italic's gelato. The concept was to slightly break away from True Italic's traditional visual language to an approach that is more fun, engaging, playful. I designed the food truck to convey the idea that True Italic was 'on the go' and in the process drove through some ingredients all the while still feeling harmonious to True Italic's everyday visual language.
