SVARTÅ
Finalist in BillerudKorsnäs PIDA competition 2019
Svartå was developed to challenge the conventional packaging solutions in today's fashion industry, since it is in need for a drastic change. With our packaging solution we will change the way clothes are consumed, because instead of constantly buying new clothes, a new era of renting your wardrobe is up-and-coming. Consumers simply rent shirts from us, get them delivered in our unique box which is later also used to return the clothes to us. As a part of the box there is a hanger to put the shirt on, which enables the consumer to bring the Svartå package wherever necessary.
Our challenge was to create a premium packaging with the main focus on sustainability and innovative design solutions. BillerudKorsnäs annualy arrange the PIDA competition that we took part in this year. Our team decided to focus on the fashion industry which is, after the oil industry, on second place when it comes to negative environmental impact. We created an innovative packaging solution in paper material, to eliminate the use of plastic in today´s commerce and e-commerce.
Made by Emelie Hörby, Amanda Gustafsson, Kajsa Andersson
