Factory was approached by 800 Group, building and refurbishment
specialists, to design a brochure to showcase its existing work and to
promote a new service, 800 Aftercare. After 30 years of relying on word
of mouth, 800 needed a brochure that would clearly and concisely
communicate its expertise and new aftercare service to new and existing
customers. Tight budget constraints and a brief which incorporated three
brochures meant the design needed to work hard.
was a clear, considered set of brochures with interesting photography
and simple explanations of their new services. The brochures were
finished with black foils on the covers adding to the visual impact.
Intelligent use of paper and print techniques meant that the brochures
could be printed on budget but still deliver the standard expected from
800's first set of brochures it was important that the design reflected
the quality of service offered by the group, met the expectations of
existing customers and positioned them correctly to prospects.