7card, the product of Benefit Seven Co, is a card with a unique benefit in Romania: personalized relaxation activities in different locations in Bucharest. 7card provides real benefits especially for the employer, who can thus complete his work offer with an attractive package, meant to increase employees’ satisfaction at work, loyalty and trust.
THE DESIGN PROCESS
In order to reflect the crafted and customized benefits for each employer, the solution was to divide the target in two categories: women&men. The color scheme is also different, but in a conventional language for each sex: pink for women, and blue for men, adding light and shades for a dynamic and burst of energy sensation, similar to the after gym feeling.
The font - Rockwell italic set in UPPER CASE, is powerfull and bold, and blends with the idea of speed and movement. The activities are communicated in a non-agressive way, through the friendly illustration for each category of card.