Packaging design and illustration made for the carnival edition of 7Up Argentina. This packaging was distributed in various places through all the country.
We send to PepsiCo Argentina a lot of different options of design and illustration. The selected design for the special edition was finalized by me, but began as a combination of my texture feathers and the dancer, that was made by Nicolás Rudnitzky.
Through this elements the design communicate all the joy, happiness and beauty of the carnival season.
Hope you enjoy!