"Mom knows best" is true. When a kid is in a bad mood and doesn't want to talk, mom always knows the best way to bring back the smiles with her little surprise.
This digital video campaign extends with activation at selected store/supermarket that enables customizing Dettol Deep Cleanse look. An app was built to generate a custom label by dressing up with a personal message and color.
Dettol Deep Cleanse - Special Edition by the artist also sold at an online store.
A little surprise from mom, big love moment will come.
Show that moms always understand.
Client: Reckitt Benckiser Indonesia | Movie Director: Yandi Laurens | Creative Director: Mark Verhagen | Creative Group Head: Hendar | Art Director: Amanda Pramudita | Copywriter: Wulan Ayu Darmayanti | Digital Strategist: Stella Akerina | Agency: Handoko | ® 2017
