The project started when the Ionz Advertising agency invited me to be part of this journey. The job didn’t have a name yet, but “Outback Journey” was for sure the most accurate choice. It was an amazing exploration researching guides and sites before I start to draw a single art. It was two months of hard work to understand the subject and create a true representation of the Australian region in a very passioned way.
The project was full of ambition since the beginning. The idea was not to create some random arts about Australia, instead, the idea was to create the Brazilian first Instagram profile-to-profile game.
The game was planned to more than making the user discover many curiosities and exclusive content, but also to win vouchers with a discount to be exchanged in all Brazilians Outback Steakhouse restaurants by amazing drinks and foods.
The project was a big hit and created a big buzz around fans and new clients during the campaign period in Brazil, distributing more than 150 thousand vouches.
The promo campaign it’s over but you still can enjoy the game on your Instagram right now. Access the link and be part of the journey. http://www.theoutbackjourney.com.br
