Toyota Egypt & Lexus: Mini Digital Campaigns

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Toyota & Lexus Mini Digital Campaigns | Photomanipulation & Content Creation | 2018.

Designing and creating a series of mini digital campaigns for Toyota Egypt and Lexus.

These campaigns include:

- Test-drive, "PUT IT TO THE TEST"

- DCAC "Dream Car Art Contest"

- New Giza's Winter Wonderland

Caption: Experience the ultimate power yourself. Put it to the test and take it for a test-drive.

Toyota Egypt | Test-Drive "Put It To The Test."

The aim was to create a mini digital campaign, enlightening and encouraging users about Toyota's test-drive. A visual identity, tagline/slogan, and captions for the campaign were requested, offering a consistent theme for all three Toyota models: Fortuner, Rush, and CHR.

Tagline: Put It To The Test.

Caption: Take the latest Corolla edition out for a spin and put it to the test.

Caption: Cruise with your family and pick the right car to keep you all comfortable.

Take it for a test-drive and put Toyota Rush to the test.

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Toyota Egypt | DCAC "Dream Car Art Contest"

DCAC: Short for "Dream Car Art Contest" is a contest held around the world by Toyota for children of different ages. The aim of the competition is for the youth to draw their dream car and submit it for a chance to win a trip to Japan and make their dream a reality. Winners end up creating a model of their design.

A digitally driven campaign, a series of posts and captions were created to bring awareness and encourage parents to have their kids submit their designs/artworks.

Idea: Introducing DCAC to the online users, visualizing it to promote the child-like nature and how everything great starts from a small, innocent idea.

Caption: Turn your child's imagination into reality and have them draw their dream car and submit to DCAC for a chance to win a trip to Japan.

Idea: Explaining to users how to apply to DCAC.

Caption: Your child’s imagination will take them to Japan. Keep the dream alive and apply now.
To participate :
1. Fill in the application:
www.toyota.com.eg/en/news/dcac13
2. Print the application and submit it with the drawings to any Diwan Bookstore or Toyota showroom.

Idea: Showing gratitude and thanking those who participated and submitted their applications and drawings, with the winners to be announced soon.

Caption: A special thank you to all DCAC participants for the magnificent work! Winners will be announced soon.

Stay tuned!

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Toyota Egypt | Corolla's 12th Generation Launch

Toyota launched their latest addition to the family: Corolla 12th generation. With a series of upgrades and changes, modernizing with a sportive edge, all these new specs were requested to be introduced digitally. A series of posts were created, under the campaign's title: "The All-New Corolla." Amongst the specs include: introducing, for the first time in Corolla history, a sunroof, in addition to the car's edgy and modernized tail light design.

Caption: Introducing the 12th generation to the Corolla family, with a new feature: a sunroof! Experience the breeze. Experience Corolla.

Caption: Keep it edgy. Keep it sportive with Corolla's new tail light design.

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Toyota Egypt & Lexus | New Giza's Christmas Wonderland

New Giza, an elite family-friendly residential compound, is hosting a Christmas Wonderland event for a couple of weeks. The Christmas-themed event held a number of activities were available for all residents to enjoy.

The event, brought to you by Toyota and Lexus, offered facilities for all car lovers, with the highlights being:

- Lexus booth, exclusively introducing the all-new Lexus ES for the first time in Egypt.

- Toyota booth, offering a test-drive for the latest Toyota Fortuner and for kids to participate in the DCAC competition.

Idea: A Christmas greeting for Lexus' Christmas Wonderland whilst also introducing the event and offering residents the first glance into the Lexus ES.

Caption: Meet the all new #LexusES at NEWGIZA Sports Club-NGSC.

Idea: Encouraging NEWGIZA residents to pass by Toyota's booth for a Toyota Fortuner test-drive.

Caption: Meet the Toyota lineup starting November 30th at NEWGIZA Sports Club-NGSC and get the chance to test drive our Toyota Fortuner & Toyota Rush.