PROJECT           >          Scientific American | Magazine Trailer

BRIEF                  >          Create a trailer for an upcoming magazine issue of your choice. 

APPROACH       >          This months issue contained a "special report" about the state of the worlds sciences. I decided to focus the trailer on this content. I used the motifs of the magazine and the specific article to build a continuity and promote their brand awareness. I wanted to create an atmosphere that refelcted the values and beliefs of the magazine.