New identity for B2B company gondola group. The group includes different services for brands and retailers in Belgium: a magazine online and paper, a business club and an expertise department focusing on white papers and trainings. Gondola didn't want a complete refont of their identity. I kept the red and black but chose a lighter red. The coma became a quote, engaging dialogue. The font is a modified Meta. Web design was done by Wieni (www.wieni.be). 

Using those 3 colors, we managed to create 3 different identities. 

Find out more about the design of the magazine in a separate poste.

The identity is still evolving. This is a work in progress.