The VCE Season of Excellence is a four-month festival showcasting outstanding senior secondary student work.
After presenting three individual concepts to the Seasson of Ecxellence board they selected my Urban theme and I was their candidate to design and execute the 2013 Season identity. This included full responsibility over Art Direction, Graphic Design and Photography of a brad range of promotional material including; logos, catalogue, booklet, exhibition signage, invitations and programs.
T H E P R O C E S S
T H E M E U R B A N
step 1 : Photography
Hero image representing Top Designs in the Season of Excellence 2013
Hero image representing Top Acts
Hero image representing Top Class
During the shoot for Top Acts in Melbourne
Some tourists found it interesting and decided to shoot as well!
Some tourists found it interesting and decided to shoot as well!
A B I G T H A N K Y O U to all the students participating as models and to Elena Board & Bita Nikzad for assisting me during the shoot!!
T H E M E U R B A N
step 2 : Design
Booklet, Catalogue, Invitations & Programs
Promotional material for the hole Season including; Top Designs, Top Class, Top Arts, Top Screen & Top Acts
Invitation to the opening night of Top Designs
Season of Excellence booklet introducing all five categories in this years season
Cover, Top Acts spread and back of booklet
Catalogue promoting the Top Designs exhibition at Melbourne Museum
Program for Top Class events
T H E M E U R B A N
step 3 : Exhibition signage design
step 3 : Exhibition signage design
Melbourne Museum
Top Designs exhibition now open at Melbourne Museum til 30 July 2013
Great payoff to see the final printed catalogue and the exhibition signage after hard work to get it ready for the opening night at Melbourne Museum
