A just-for-fun logo redesign for the American Alpine Club, which is a non-profit organization that aims to create a community of competent climbers and healthy climbing areas.
This hand-drawn approach is a nod to the rugged outdoors and the letterforms mimic the shapes of mountains. The type placement references the original logo (see below).
Find more info about the American Alpine Cub at americanalpineclub.org
Find more info about the American Alpine Cub at americanalpineclub.org
Original logo:
