Campaign on sleep night mask

Many of us do not get the recommended sleep each night. Lacking sleep can not only effect our bodies  making us sluggish, but it also effects the way our brain functions, slowing down our productivity at work and even diminishing our decision-making skills. Eye masks, also known as sleep masks, are an affordable, natural way to help us get to sleep faster and stay asleep. They are typically made from fabric that is intended to cover both eyes, keeping all incoming light away from your eyes and to help induce 
a state of pure darkness. Eye masks have a comfortable, elasticated strap that holds the sleeping face mask in place and blocks unwanted light from your eyes.
Eye masks are one of the best tools that can be used to overcome sleep problems and obtain restful relaxing sleep. Many products have been developed over the years to assist people with sleep related problems and to help them regain the ability to fall and stay asleep. Eye masks tend to be one of the simplest and most effective of these solutions. When your brain senses pure darkness, it causes the production of melatonin, the chemical of sleep. To help induce this state, you can also use earplugs. When you block out both noise and light, your chances of falling asleep are improved. People who sleep regularly during the day, such as nurses or other shift workers can benefit greatly by using them. It helps sleep anywhere and anytime. It also helps to protect skin around your eyes from damage while sleep. 
For this campaign I wanted to make simple visuals with a great graphical impact. The main concept used here is HIBERNATION . As animals are the only creatures who sleep trouble free. 
Hibernation is a state of inactivity and a deep and long slumber where the body’s metabolic rate is slower down. The average person sleeps about 2000,000 hours during his or her lifetime over 22 years in total.This idea is based on a sleep masks that after wearing gives sleep protection with arcanne animals hibernation because unlike humans animals have have never had trouble sleeping. They hibernate to survive for long periods. This had an idea how to give best night sleep ever, giving you the perfect state of darkness and blocking out the unwanted light.
Sleep Eye mask
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Sleep Eye mask

Sleep night mask

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