Brian Rusch's profile

Mega Muscle Productions

Mega Muscle Productions
beauty in fitness
Mega Muscle Productions, Inc. was launched in 2003 with a fitness DVD starring a then unknown fitness model - David Fox. We expanded with more models and within a year, we had most of the top fitness models in the world under contract. With the help of my amazing team of photographers and videographers we have launched the careers of many of today's top male models including Playgirl's man of the year for 2005 - Derrick Davenport, and 2006 - Julian Fantechi, Hollywood It-boy Lucas Walker, top fitness phenom Justin Seitz and Paris Hilton's personal trainer, Jacoby Ben-Yakur. We also relaunched the careers of top models Dave Nathan, Yvan Cournoyer and Lance Lamar - turning them into industries of their own.

Mega Muscle has produced 54 DVD titles, 67 web sites, 4 books on photography, and 19 photography workshops.  We have partnered with top companies including DNA, Playgirl, Ginch Gonch, Kiehl's, T-mobile, Genre, Men's Workout, Gold's Gym and many other companies to produce some of the best content, events and products in the industry.

The following is a sample of some of the products that I have created with Mega Muscle Productions.
MegaMuscle.com main page
The current web site for MegaMuscle.com
Designed and programmed by Brian Rusch
To view the entire site visit http://www.megamuscle.com
Copyright 2004, 2010 Mega Muscle Productions, Inc.
A selection of covers and other editorial featuring the models of MegaMuscle.com

Yvan Cournoyer: Isometric Ball Workout
Yvan's intense therapy ball workout featuring aspiring fitness models Theresa and Max.  Shot on location at Yvan's private gym in Vancouver, B.C.
Directed by Brian Rusch
Copyright 2005, 2010
Lance LaMar: Intimacy
Originally filmed as a series of short behind the scenes films for Lance LaMar's subscription site, Intimacy takes you up close and personal with the legendary model.
Directed by Brian Rusch
Copyright 2008, 2010 Mega Muscle Productions, Inc.
Life in Black and White
Photos by Dianora Niccolini, Layout and design by Brian Rusch

Life in Black and White is a collection of photos of Ms. Niccolini, from the late 1960's through the present time.

Dianora Niccolini is a fine art photographer who is widely considered to be one of the female pioneers in the photography of the male nude.

Dianora began her photography career in the early 1960's. Although her specialty was in photographing the male nude, this was a style relegated to homosexual circles and was considered quite taboo at the time.
In 1975, the Third Eye Gallery in New York City gave Ms. Niccolini a solo exhibition. This was the first gallery exhibit of male nudes in the United States, and it is considered to have legitimized and de-stigmatized the male nude in the art community.

Ms. Niccolini went on to be the first president Professional Women Photographers, serving from 1979 to 1984. Under her leadership, Professional Women Photographers became recognized as a leading professional organization for women photographers.

Copyright 2009, 2010 Dianora Niccolini and Mega Muscle Productions, Inc.
Hot Shots 2007
Photography competition that I created to find the next Mega Muscle photographer.  300 entrants were edited down to 6 who came to Las Vegas to win a one year contract with Mega Muscle Productions, a fashion layout in Genre magazine and the opportunity to shoot an underwear campaign for Ginch Gonch underwear.  The event was also sponsored by Kiehl's, Gold's Gym and MGM Grand Resorts.

This video features interviews with the six finalists and appears in the Behind the Scenes video that was created of the event.

Copyright 2007, 2010 Mega Muscle Productions, Inc.
It Never Rains in Los Angeles
A collection of the photos of Steve Henry

Photos by Steve Henry, Layout and design by Brian Rusch

From porn stars to rock stars, photographer Steve Henry has shot them all. Now for the first time, his amazing photos are being made available in this book, It Never Rains In Los Angeles.
Copyright 2008, 2010 Steve Henry and Mega Muscle Productions, Inc.
Derrick Davenport: Vistas
Directed by Brian Rusch
Copyright 2005, 2010 Mega Muscle Productions, Inc.
David Fox: Ultimate Workout
The very first workout video created by Mega Muscle Productions.
Directed by Brian Rusch
Copyright 2004, 2010 Mega Muscle Productions, Inc.
Derrick Davenport: Complete Circuit Training
Playgirl magazine's Man of the Year Derrick Davenport takes you step by step in a workout that is both intense as well as visually stunning. Derrick guides you through a full body circuit-training workout with easy to follow instructions and an inspiring body!
Directed by Brian Rusch
Copyright 2007, 2010 Mega Muscle Productions, Inc.
Mega Muscle Productions
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Mega Muscle Productions

Mega Muscle Productions creates multi-media products featuring the world's top fitness models. To date, I have produced 54 DVD titles, 67 web sit Read More

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