KINGS SPORTS​​​​​​​

Kings Sports is a British luxury brand and produces leisure sports products for high-class customers. The core of the brand is the brand idea, i.e., ‘BECOME A WINNER’. Create a sports brand for business communication with a professional image. 

The crown is the main character in corporate identity. It's expressed that the King was carried important messages with responsibility. The straight lines symbolise the light rays from the spotlights shining on the winners. The crown is composed of lines & triangles. High speed transfers the speedy element onto the logo. It's powerful and authoritative.