Vaqueiro is a well known Portuguese margarine brand.
Once a staple of family cooking - a must-have ingredient for older generations -, nowadays it's been losing market share to white label copycats and healthier cooking options.
For Vaqueiro's 90th birthday we were tasked with making the brand relevant again.
Our strategy was to build a campaign around the one thing that only Vaqueiro has: history.
One they share with most Portuguese families.
