J-Central is an online, interactive resource for JUNOS users, featuring live trainingevents, virtual labs and webinar tutorials with JUNOS experts, as well as salesand marketers. J-Central even offered qualification certificates to those whoattended the seminars.
 
As well as the site and supporting email campaign, we re-enforced the campaign by using otherpromotions and communications such as Direct Mail and free JUNOS books worth£20.