Colgate // Natural Eco-friendly Toothpaste
A concept for an innovative toothpaste package that features the box as the tube. The dieline was created to collapse at the base of the box, and roll up like a toothpaste tube. The top features a retracting square that, when collapsed fully, allows the box to be placed on a shelf conveniently in stores. When the top is pushed out, the cap protrudes, making it easy to use. The toothpaste is stored in an easily recycled bag housed in the box.
Packaging, dieline design
