Hectares
Brand Identity and Packaging
Designed at BTL Brands
Designed at BTL Brands
Accountant turned snack entrepreneur Kevin Harvie started Hectares with the goal of sharing his love of sweet potato crisps with the world.
After two years of growth Kevin was ready for the next step and he challenged our team to redefine his brand and introduce his crisps to a wider audience.
Using the shape of a sweet potato as a base we designed a unique and expressive illustration style. The style brings to mind the freshly tilled earth of a potato farmer’s field and the dynamic contours of a topographic map.
Using textured type alongside a bold colour palette we created a new look that is vibrant and metropolitan whilst staying true to the product's natural roots.
Drawing further inspiration from map iconography we introduced a range of unique nutrition symbols in the style of map icons. We also designed the back of pack in the style of a map key.
All of these elements helped further establish a clear language for the brand that Kevin can confidently apply, adapt and build upon.
