April 2016
Together, Dave & Helen and I started developing the branding for INTELLIGENTSIA RESEARCH - an artificial intelligence research firm.
intelligentsia
plural noun
Intellectuals or highly educated people as a group, especially when regarded as possessing culture and political influence.
Synonyms: intellectuals, intelligent people, scholars, thinkers, brains, academics
Antonyms: masses
Antonyms: masses
Moodboard
Machines have changed the world. From commerce to crowds, from education to entertainment, every experience in life can now be architected for us personally from vast hoards of human-machine-derived data processed by increasingly sophisticated human-machine intelligence then presented to us by inventions from a new era in the human-machine interface.
The people and machines making this new era constitute an intelligentsia of sorts. But as their inventions are increasingly embedded in the processes of everyday life, more people get the benefits of the merging of human and machine intelligence.
In many ways this is simply a continuation of many applications of artificial intelligence and other technologies in the long-term trend towards personalization and increasingly useful intelligent agents. But we believe there are important differences between what has been achieved until now and what is about to evolve.
The acceleration in global data generation, computing power, connectivity and new revolutions in the human-machine interface will define success or failure in businesses, large and small. Those who have access, and use the technology to create new levels of intelligence, will thrive. New wealth, opportunity and prosperity will be created but there will also be destruction and disruptive change. A new dynamic of human and artificial intelligence will leave no economic sector untouched.
The people and machines making this new era constitute an intelligentsia of sorts. But as their inventions are increasingly embedded in the processes of everyday life, more people get the benefits of the merging of human and machine intelligence.
In many ways this is simply a continuation of many applications of artificial intelligence and other technologies in the long-term trend towards personalization and increasingly useful intelligent agents. But we believe there are important differences between what has been achieved until now and what is about to evolve.
The acceleration in global data generation, computing power, connectivity and new revolutions in the human-machine interface will define success or failure in businesses, large and small. Those who have access, and use the technology to create new levels of intelligence, will thrive. New wealth, opportunity and prosperity will be created but there will also be destruction and disruptive change. A new dynamic of human and artificial intelligence will leave no economic sector untouched.
The Concept
The idea behind the concept was to translate text to binary and then to graphics.
Logo Evolution
During the brand development, we tested the logo in the real world, on the brand's collaterals, and improve it with every iteration. (Incidentally, much like how machines learn or evolution of biological organisms)
Typography System
Brand's Colors
Assets
These assets were created on various stages of the visual identity development.
September 2016
We had completed the project
