“"In England, it is estimated that annually we use 4.7 billion plastic straws, Most of them are ushed down toilets and can end up in waterways and oceans."
BRIEF: Both of Dalston’s and Fedrigoni are environment-friendly.
IDEA: For reducing the use of plastic, we create paper straws on cans.
You simply tear along the dotted line to peel off the paper straw before twisting it open and placing it inside the can.
To promote the new cans, we designed tearable posters.
We also expend the yellow straw motif to other areas that will encourage consumers to make ethical, environmentally friendly choices.
In addition, to catch people’s eyes, we expend yellow straw to helter skelter.
