A study for the launch of a new product specifically intended for children: a flavored water thought for school backpacks. We suggested a fun, playful approach.

Using vibrant colors and cartoonish characters we obtained a puzzle-like package set that would tickle the child to play and interact with each brick creating funny faces. This approach would also stimulate the child to drink more by collecting more characters.

The cluster becomes a colorful cutout surface inviting the child to dress each brick like an imaginative doll. Nothing of this packaging system goes wasted! Brick and cluster have been gamified for maximum engagement and fun.