#GreenFeelsBetter is the initiative of Sailing Club Leisure Group to help protect our environment. This initiative proposed the use of recyclable materials for hotel amenities.
Our creative branding proposal is a modern visual translation of things that represents our surroundings. We used earth tones or naturals colours to represent nature - soil, leaves, sky, seas and rocks. These tones are rich and warm colours and has the potential to be just as lively and interesting as other colours. Choosing these colour tones supports the main campaign of the brand.
For the packaging, we chose kraft paper since it is environmentally friendly. If they happen to be thrown away or sent to the landfill, they are biodegradable.
#GreenFeelsBetter
