Advertising campaign videos
Our research showed us that our audience resonates to student voices and to their stories. Our focus has shifted from promoting the College offerings from our vanishing point to promote genuine stories of students and alumni in our unique way. The response has been great and as we organically share these stories on to the masses, our positioning moves from an "only business" school to a college that offers an array of relevant programs. Here are some examples of our stories. I lead the messaging strategy and worked with my in-house creative director and vendor COMV to fine-tune the video messages to ensure they are on target. Enjoy!
Whitney Erikson started her journey in the Social Media Marketing program at LDSBC. She went on to accomplish a goal far beyond her expectations: becoming co-owner of her own product launch business.
Frank Flores found his niche in Cybersecurity. Not only did he graduate with multiple job offers, but thanks to LDSBC’s affordable tuition, he was able to move forward in a career he loved debt-free.
When Marlene Lingren decided to continue her education after BYU, her interest was piqued by the Medical Coding program at LDSBC. She discovered a whole new career path.
Alex Mestre discovered the Software Development program at LDSBC, and transformed those
hands-on skills he’s learning into a job he enjoys.
