Never Give Up is a short artistic film that beautifully portrays, London 2012 Olympian and Professional Triathlete, Helle Frederiksen's inspiring outlook on life.

In 2007 after suffering a discus prolapse at the age of 26, London 2012 Olympian Helle Frederiksen, was told to give up. Missing out on selection to the Beijing Olympics and having to complete a large part of her master degree from her sickbed, Helle made a decision not to give up. She stood by her own self-belief; gained comfort from those that believed in her and pursued her own path to success.

"I was told to give up, I was 26 and had a dream that I wanted to fulfill. I was not going to give up. I made a choice, sacrifices and a commitment to myself that I would succeed, not just in sport but in life." - Helle Frederiksen

Today Helle Frederiksen continues on a path, a direction in life that she loves. Helle's story is one of inspiration and a fine example of success through determination and self-belief.

"Life is what we make of it; we are wrong if we think success in life comes easily. Whether it is in sport, business or life in general success does not come without sacrifices, hard work and determination." - Helle Frederiksen

Never Give Up, filmed by award winning director of photography and film, John Hicks, beautifully portrays Helle's outlook on life through a combination of powerful/well thought out scenes, epic landscapes and perfectly composed music. Helle narrates the film herself, providing a very personal yet powerful message about life and decisions in life that have made her who she is today.