Brand Identity & Menu Design Project | The Well, a B.C. restaurant for Locals.
Photography from Unsplash
The Well is an underground, off the beaten path, sweet spot for locals. It is spread only by word of mouth, no social media or advertisements online. The owners seek to build connections in the B.C. community and celebrate what makes this province so wonderful.
Above, is the menu design for The Well. The photo on the back of the menu would be periodically changed to feature local B.C. photographers.
The Well's well graphic would be the only sign to pedestrians that a business is located there. No window decals or menu information posted on sandwich boards.
