During the 1970s, Sloss Furnaces was no longer open for operation, but was also completely closed to the public. These “lost years” are a portion of Sloss history that deserved to be highlighted. The logo, advertising, signage, and branding focus around a bright color palette of 1970’s to contrast with the industrial colors of Sloss. Our handdrawn catch phrases like “bringing back the 70’s” and “blast from the past” features aspects of a 1970’s aesthetic while still remaining true to the feeling of Sloss Furnaces. 

We want the “Lost Years of Sloss” to have a personal identity, one of that viewers of all ages can identify with—grandparents who remember when Sloss was open and booming, parents who want their children to experience an important part of history, children who are able to run freely through the park’s self-guided tours, and even young adults who are looking for a fun afternoon, historical encounter. Bringing back the “Lost Years” is no easy task, but one that we feel is an honor and necessity.

 

Co-Designers: Katelyn Armstrong, Katie Branfield, Jasmine Gooden
Awards: Silver Addy at the 2013 AFF Birmingham District Addy in February 2013