Jam
Composed of just three different elements, the Jam bookcase is a cleverly and elegantly executed design. The defining element is a wedge, which allows the bookcase to be assembled without the use of screws or tools. The shelves are quite simply jammed onto the wedges and then gravity and friction take care of the rest.
As we dived deeper into the ways friction can be used to position and hold in place, we moved on from the flat wedge to a conical shape that can envelope each of the poles. This grew into a search for the perfect way to create a reliable and stable set of shelves and poles. The end result is two identical halves in colored polypropylene that are assembled around the poles, constituting an aesthetic design detail in contrast with the warm oak.
Jam was designed for www.normann-copenhagen.com
