ADIDAS PureBoost ATR
New York Flagship Store, 5th Avenue, NYC
New York Flagship Store, 5th Avenue, NYC
The Pureboost ATR's are built to work in rain, snow, extreme cold and be seen in the dark, protecting the runner from
the elements and deliver incredible performance. So it was only natural that we ground the shoe in displays that
represented those environments. We created an icon system and used stock imagery of textures as backgrounds for the shoes and collection of apparel.
Creative Direction: Michael Castellon for Adidas North America Brand Design. Art Direction and Design by Scott Denton-Cardew and Chris Bradley for Denton Cardew Design. Fabrication and Installation by Tangram International
