It was our honor and pleasure to work with TYA Singapore to produce a character artwork for the Singapore marketing and launch of Nissin Cup Noodles' Korean Army Stew flavor. 

The concept for the character when through a couple of variations. The first version was to have the character in military uniform. 

The second version when the Kpop route. 

The final version combines both concepts to have both Kpop and military elements within. Much like the Music and Drama Company! The campaign was officially launched on 29 Mar 2019 through ads and various displays within major Singaporean supermarkets!

Account Management: KC Ng
Character Designer: Low Zi Rong