"People are Handsome, we make their bicycles" is the slogan of the Minneapolis based custom bike company. Ready to launch their very first lifestyle store in the North Loop, we partnered with them to create a full retail space. The hands-on experience involved transforming the original empty warehouse into a lifestyle store with a bike-build center in the back. The project included designing fixtures, in-store signing and custom typography, window display, hangtags, packaging and employee collateral.

Checkout the store, located on: 115 Washington Ave N, Mpls MN

Creative Director: Todd Paulson
Design Collaborators: Joe Anderson & Meenal Patel