The goal of the design for PRONTO was to present something that was accessible, yet still modern overall. As the app is intended to be used by a wide variety of people, spanning multiple age groups, varying levels of comfort with technology, and other socio-economic variables, the key to its use is simplicity.

The colour palette primarily features the brand red—picked for its association with speed or movement, tying back to the app name “pronto”—for this very reason.

User Needs:

- Have a digital method of payment for their trip on public transportation.

- A way to keep track of transactions in order to budget travel expense.

- Automatic reload in order to always have something in the balance.

- Offline capability.

- Real-time updates for arrival times.

- Tap off amenity.