Website redesign for LDS Business College with the goal to improve user experience, clarify College offerings to our audience, facilitate the application process, and the access to program offerings' information. Developed in partnership with EKR.
Launched the institution's new website by leveraging market research to inform and deliver animproved user experience. Lead writers, designers and project managers on the task of migrating over 900+ pages of content, made website brand improvements and implement updated voice and tone generating a 20% increase of page views in only 4 months. Website created in partnership with EKR.
The home page was organized with the user in mind and to clearly promote the college offerings via stories from students
and alumni that links to social media. The ability to apply for the college is only one click away.
Demo reel for the home page created to add visual interest and appeal to the home page
developed under my direction by in-house LDSBC Marcom team.
