Single Grain Illustration Style

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Single Grain is a digital marketing agency based in California with clients such as Uber, Amazon, Lyft, among others. We have worked together before in several projects creating illustrations and animations for their brand. For this project, I was asked to create an illustration style to be used all across their website. They were looking for a fun and playful style that I was able to achieve through a combination of bright colors, textures, patterns, and brushes.

Before the project started, they had a clear vision and references of what they were looking for, so it only took two rounds of exploration to nail down the new style. Here is what our original proposal looked like, and the final version we ended up using.