As a kick-off for the 2012 Euro Championship activities, adidas wanted to create a digital centerpiece that would establish themselves as the leading football brand—as well as create buzz around the launch of the new national team jersey.

 

Players from the football team also took part in the process by providing special “thank you” in personal videos.

Client: adidas Ukraine

Agency: Lowe Adventa Ukraine

Production: Fix-Digital

Bonus: