SURREY PLACE MALL"REAL SHOPPING, JUST FOR YOU"The very first main image created for the campaign which evolved and extended through all media over a 18 month period.Being that their primary market was blue collar, working class folks, we decided that we would help them see the mall as a helpful part of their busy lives.
A few other extensions of the 'Real Shopping' theme. All images were used in mall, in transit and in print.
This little image was responsible for sparking a 9% increase in mall traffic and sales after another agency hadn't had any noticeable effect with their creative for the mall in 3 years.
A wide series of magazine and newsprint ads that all captured the upbeat, simple and fun aspect of who the mall wanted to be in their customers minds. Worked like a charm. :)
As the centre went into major redevelopment through new ownership, we produced all the signage required for traffic rerouting and for leasing.
