2013 Exhibition Evite
Similarly, the straight-forward composition of this years invite contrasts against a compelling animated gif
to act as the perfect launchpad to initiate the exhibitions promotion.
to act as the perfect launchpad to initiate the exhibitions promotion.
Interactive/Social Marketing
Typography also played a key role for the exhibitions viral/social promotion: a set of declarative buzzwords
(dope, defiant, cold, bourgeois, inspiring) were created to both incite interest in the exhibition and act as
an declarative artist statement (inclusive of all participating artists).
(dope, defiant, cold, bourgeois, inspiring) were created to both incite interest in the exhibition and act as
an declarative artist statement (inclusive of all participating artists).
Attendees were introduced to this loaded language set via a custom Javascript marquee on the Diaspora
website. Additionally, each buzzword was introduced to followers of the Diaspora social network (Twitter, Facebook, Eventbrite) via a slow reveal-like process (one per week) through posts on banner images, profile
pics and news-feeds, leading up to the day of the exhibitions opening.
website. Additionally, each buzzword was introduced to followers of the Diaspora social network (Twitter, Facebook, Eventbrite) via a slow reveal-like process (one per week) through posts on banner images, profile
pics and news-feeds, leading up to the day of the exhibitions opening.
2013 Atendee Buttons
Finally, the 2013 messaging was reinforced with Diaspora branded buttons for all of the exhibitions attendees.