CharityVision Brand Book
If there is anything I have learned about branding, it is that it is essential to establish who you are, what you believe, your desired look-and-feel, and so much more.
Without it, anyone can mold you and place their standards upon you without much effort, because WHO YOU ARE hasn't been established in writing.
With my time at CharityVision, I have realized the need for a Brand Book and have taken the time to make sure that it represents exactly who we are and what we stand for.
Here are some of my favorite spreads from it. I wanted it to be as simple as possible so that it is clear and understandable, and so that anyone that looks at it knows exactly who we are and what we stand for, without question.
