Patton Wiles Fuller - brokerage team within Marcus & Millichap and IPA that sells retail properties. Logo wordmark is a combination of the 3 principals names and it is paired with custom monogram. Adding a stencil treatment to a monogram makes it tell a story of partnership and collaboration, while angular shapes convey a feel of increase and volume. Overall goal of rebrand was to achieve a sleek, sophisticated and cutting edge look. Work done while at BLVR: blvr.com