The brief was to create short motion ident for Channel 4's new channel 4seven. 4seven televise the most popular and talked about C4 shows from the last seven days, observing and broadcasting content that creates the most noise amongst social media, bloggers and commentators. The task was to represent this innovative approach to broadcasting. My response to the brief envisions a mysterious orb that rigourously programmes social data before churning out the next programme for the audience to enjoy