A conceptual advertisement package for the International Hair Freezing Contest, an event held annually at Takhini Springs in Yukon, Canada. The concept required a design that expressed both the fun and quirkiness of the crazy hairstyles seen at the competition.

To that end, expressive and dynamic illustrations were utilized to create visuals that pops off the page and makes the figure and type to the focus of the viewer. The design was then utilized to create several pieces for the contest, including newspaper ads, posters, and passes for the events.