Exporting Irish design, but not in a twee, “how’s yer leprechaun?” kinda way.
If Irish makers were to compete with the very best international designers we knew that Design Ireland needed to present a product-first approach that oozed confidence.
Design Ireland Goes International
As the Design Ireland brand has grown, we were tasked with creating exhibition spaces and communications to travel to the US and European craft fairs. We created a cost-effective, modular, exhibition system easily adapted to a variety of trade-fair spaces. To stand out in the busy environment of trade fairs we celebrated the best of Irish design and craft with a bold approach to colour. It was essential to show multiple products and brands together in the frame to show the range of makers the Design Ireland brand supports.
To date, the travelling Design Ireland show has won the curation award at NY NOW and an invitation to the prestigious MAISON&OBJET show in Paris.
Project Scope Art Direction, Photography, Copywriting, Design for Print & Digital Outputs, Exhibition/Tradeshow Design, Product Curation
