This is a luxury B-line for H&M called Hennes&Mauritz, which is what H&M stands for. The concept was to bring quality back to the brand by pulling from it's rich heritage.

I developed this symbol to portray 2 H&M's to represent Hennes&Mauritz by H&M

I know Helvetica is boring, but at least I went through a whole process and landed upon it very unwillingly. 

 

Yay I learned how to use illustrator and photoshop, first time woot! I feel like a genius!

If you're confused, this is a advertisement for their furniture line. (Yeah, I added furniture) their stores in Europe have furniture, so I figure their specialized luxury brand would have it. All the furniture is inspired by swedish midcentury design because that is when H&M started. I wanted to make their luxury brand different and iconic from H&M.

This was a series of stickers of which I turned into a poster.

 

In context ^

This is the set I built at Art Center in the annex, I covered the dingy walls with seamless and laid wood floor, put in some shelves and got a nice table. Oooooo check out that foamcore chair.

The actual pieces

PROCESS BOOK  above ^ (Click to Open)