The phrase “gone wild” used in this context implies that it’s time to immerse yourself in the wild city that has wildlife! The twist in the line “gone wild” with the word “city” adds a certain wittiness and catchy ring to our headline.

Visually we are showcasing a wild, undiscovered jungle where wild animals are taking over the city. The look and feel is inspired from movies related to the wild, in order to appeal more to our audience.