From the most basic to the most advanced cameras, there is always a frame within which the subject matter is composed and then carefully captured. But before that one click, one looks at the surroundings, then the subject is chosen and then it is put into a visually appealing composition.

 

The outward brackets of the logo represent the “bigger picture”, the surroundings and everything else that goes into a photograph before that button is pushed. It breaks the boundaries and limitations of a mere frame. The plus sign of focus is symbolic of the value added by the the photographer.