The NBA Gene — It’s in your DNA.
African American NBA fans and players are very diverse, but the one thing they have in common is the NBA Gene.
Idea — Fans will take a “DNA Compatibility Test” (quiz), and we will show them with
which teams and players they share the same NBA DNA.
which teams and players they share the same NBA DNA.
Fans will also be able to track the roots and history of their favorite players back to their childhood. They’ll have access to all sorts of content, from stats to pre-existing footage to original interviews. They will also be able to connect with other fans who share the same “genes.”
The NBA Gene — It’s in your DNA.
African American NBA fans and players are very diverse, but the one thing they have in common is the NBA Gene.
African American NBA fans and players are very diverse, but the one thing they have in common is the NBA Gene.
Idea — Fans will take a “DNA Compatibility Test” (quiz), and we will show them with which teams and players they share the
same NBA DNA.
Fans will also be able to track the roots and history of their favorite players back to their childhood. They’ll have access to all sorts of content, from stats to pre-existing footage to original interviews. They will also be able to connect with other fans who share the same “genes.”
Fans will also be able to track the roots and history of their favorite players back to their childhood. They’ll have access to all sorts of content, from stats to pre-existing footage to original interviews. They will also be able to connect with other fans who share the same “genes.”