Food for Life
Discovery & Strategy | Branding & Identity
· · ·
/ The Challenge
Food for Life is a nutrition counseling service that helps people improve their eating habits and their overall relationship with food, one step at a time. It was created around a simple premise: we are what we eat. Our job was to convey this sense of optimism towards change, and create an inclusive brand experience that felt approachable and trustworthy.
/ Our Solution
We worked next to Fabiola, Food For Life’s creator, to design a brand that conveyed both joy and simplicity. To showcase the notion of constant self-improvement we based the graphic line around three pillars: nutrition, life, and cycles. The use of an organic color palette results in a unified and friendly look across the board, allowing for a distinct brand identity.
