The online application „A Journey to Sicily", by Austria's largest organic-food brand Ja! Natürlich,
tackles the question of how best to make consumers trust the quality of an organic product, that does
not have Austrian regional origin.
Within the application, the user travels to Sicily, the place where Ja! Natürlich's organic citrus fruits come
from. Via Google Maps and Google Street View he is able to look at the actual fruit, before he buys it in the store.The faraway Sicily was transported into the consumer's living room to assure him of the product's
organic quality.
