Morgans Hotel Group wanted to re-establish themselves as the leader in the boutique hotel space and strengthen their position as a lifestyle brand. So we created a tablet-optimized culture site—a curated hub featuring unique lifestyle content around art, fashion, film, music and local picks. Based on user interactions, the site leads visitors to property-specific reservations relevant to their interests, driving sales through engagement. Serving multiple channels, the site became a cross-promotional vehicle for social media aggregation, storytelling and integrated marketing efforts.